In today’s economy, every penny spent on advertising can determine the ROI of the company. On an average, there are over five billions searches on Google every day. We have heard of search engine optimization and we all know that it works well for various online businesses. It increases visibility of the website in the search engine result pages and thus improving the page hits. SEO comprises of two major pillars:
So why is SEO so important in the field of Digital Marketing ? Let us understand its benefits:
Organic ranking on the search engine are free-of-cost. When your website is listed on the first page of any search engine, maximum leads are generated without any cost of advertisements.
In an effort to make your website visible on search engines, SEO eventually restructures your website architecture to make pages within the website. This not only makes easier for search engine to crawl on your website but also makes it easier for users to find content on the website.
Being on the top pages of the search engine provides a great deal of exposure to your website. It also helps the users to associate your website with those keywords.
The results of SEO are permanent unlike paid ads. They don’t stop if you stop paying. However, you need to maintain to upkeep that number one position. Once you get the top spot, it will be difficult to be taken away.
SEO can be measure, evaluated and corrected. This means for every optimization made on the website, ROI of the company is bound to rise.
Once your website is listed on the top pages on search engine, it will find traffic every hour of every day.
SEO translates into better conversion rate and increases subscriber and loyal visitor count.
Social media and SEO are bidirectional. Social media will bring in popularity and SEO will drive social media visibility. In other words, webpages are more likely to be found on top pages of search engine when more number of users have ‘LIKE’ed, ‘TWEET’ed and ‘+1’ed it.
Higher the page ranking of your website on the search engines, higher will be brand credibility among users. Simply because, users trust the search engine and when it shows your website on the top pages, you are gaining respect in the eyes of potential customers.
It increases the likelihood of targeted customers finding you, which means it reduces the chances of those customers finding your competitors.
Search engine optimization is your company’s digital business card. It will ensure that your website appeals to the right audience, and gets noticed by a wide segment of it, so that your digital business card best accomplishes the critical task of getting qualified leads and converting them into cash-spending customers. These customers will provide a long tail leads and eventually help your company in catering to larger customer base.